The final roasting and brewing of the coffee is essential to achieve the perfect taste. Roasting the beans to perfection is not just about technique, but also about recognizing and appreciating the great work that the coffee farmers’ efforts represent. Therefore, we roast our coffees gently, based on a clear vision that takes into account origin and processing.

We believe that each coffee has unique characteristics that we strive to highlight every day. By roasting lightly, we preserve a wealth of flavor nuances, which means that many will experience our coffees as floral and fruity. In contrast, a dark-roasted coffee will often have a more burnt taste. It is also worth noting that it is more difficult to “hide” any defects in lightly roasted coffees, while a dark-roasted coffee can more easily obscure defects if they exist. In short, price, quality and degree of roasting are often linked, and we work purposefully to ensure that our coffees live up to the highest standards.